Mobility solutions provider Sunrise Medical has unveiled seven new products, designed to revolutionise mobility solutions at its Elite Dealer launch event.
Hosted at Warwickshire Walton Hall Hotel & Spa, the event featured the latest mobility solutions from Sunrise Medical’s Magic Mobility, Empulse, Sterling and Quickie brands, with over 100 prescribers attending from 40 Elite retailers from across the UK.
The biggest announcement of the day was the launch of the flagship all-terrain Magic XT4, 12 years on from the Magic X8 launch, which is still one of Sunrise Medical’s most popular all-terrain powered wheelchairs on the market.
Sunrise Medical says the new XT4 model features a revamped design with sleek lines and incorporates a new patented suspension system, designed to always keep all four wheels on the ground for extra stability. Its Servo steering system provides steering accuracy, even in rough terrains, while a 115ah battery provides an increased range of over 23 miles. It states the added features enable the Magic XT4 to tackle extreme environments, including sand, mud, gravel, and snow.
Two new lightweight power assists, the Empulse M90 and the Empulse R90, were unveiled on the day. Sunrise Medical says the Empulse M90 is the lightest wheel add-on on the market. The Empulse M90 features no extra components or wires, a removable joystick, and a lifting weight of 5.1 kilos per wheel.
Meanwhile, Sunrise Medical says the new Empulse R90, a push assist, is for users looking for a power boost that fits seamlessly with their manual wheelchair. Its removable battery and V-lock attachment system is easy to use, complete with a host of built-in safety features. An innovative, actuator-controlled drive wheel completely lifts the wheel off the ground when not in use, and its centre spin design provides minimal resistance when turning for control and manoeuvrability, Sunrise Medical adds.
Finally, the Sterling S800 by Scoozy, announced earlier this year and presented at Naidex in March 2025, was also showcased at the event.
According to Sunrise Medical, its modern, bike-style design and compact dimensions, combined with its all-terrain power and large 18-inch wheels, make it a premium option for both every day and off-road mobility.
Following product presentations, retailers were given the opportunity to put both the Sterling S800 by Scoozy and Magic XT4 to the test on an off-road track at Warwick Adventure Sports, going up steep hills and over rough ground.
Lee Ratican, National Sales Manager at Sunrise Medical, said: “We’re always wanting to drive innovation and push the boundaries of what mobility products can do. It was fantastic to finally be able to unveil these new products, which have been in development for several years.
“Officially launching the Magic XT4 was a definite highlight of the day. It’s been a few years since we last launched a new outdoor power chair in the UK, so the anticipation was palpable – and feedback from both retailers and test users has been fantastic so far. A lot of research has gone into the model, so it was great to see our guests put it to the test on an off-road track too.”
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