TSA, the national advisory body for the technology-enabled care (TEC) sector, has launched a new campaign to change the story of TEC, shifting the focus from devices and equipment to the impact it has on people’s lives.
The ‘Everyday TEC’ campaign was prompted by a study examining what people want from TEC. Social policy researcher Dr Sarah Alden found a lack of understanding and awareness about TEC among people, families, and unpaid carers.
Communications in the TEC sector is dominated by imagery and language about sensors, alarms, and systems rather than the difference these technologies make to the everyday lives of the two million people it supports, according to the TSA.
Sarah’s research called for simple messaging to help individuals, families, and people working in care to better understand TEC and navigate the options.
Responding to these findings, TSA’s Everyday TEC campaign launches a new description for TEC: ‘The everyday help we need to enjoy the lives we want’, and three core messages: TEC keeps people: In Control, In Touch, Safe and Well.
A range of free-to-use, downloadable creative resources have been designed to communicate the impact TEC has on people’s lives. They include a video, poster, roll-banner, social media cards, and short clips, all telling the story of three characters who use TEC every day to do the things they enjoy and live the lives they want.
TSA has also developed a language guide to encourage the use of a simple, common vocabulary across the sector, with wording centred on the difference TEC makes to people’s lives.
Alyson Scurfield, the chief executive of the TSA, said: “We want to change the narrative around technology-enabled care and show how our sector supports people to thrive, not just survive.
“This campaign provides messaging and visuals that clearly communicate the difference TEC makes to people’s wellbeing, confidence and independence – as well as their health and safety – offering families and unpaid carers reassurance and peace of mind. I can’t wait to see our sector using it!”
The Everyday TEC resources can be used by any organisation in their marketing and communications activity, including for commercial purposes, all without asking permission.
In collaboration with ADASS, the TSA recently created a free-to-use, practical blueprint for councils to use for planning, implementing, and scaling digital proactive and preventative care services. The blueprint is built on eight months of collected proven approaches and benefits cases to develop a step-by-step guide, a services overview, and financial models that local authorities can adopt.
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